Google Ads
How Much Do Google Ads Cost in India? (2026 Benchmarks)
Real CPC, CPL and ROAS benchmarks across industries in India — plus how to budget your first Google Ads campaign.
Google Ads costs in India vary wildly by industry. Legal and insurance keywords can cost ₹200+ per click while local services often run ₹5–₹30 per click.
What matters is cost per acquisition. A ₹100 click that converts at 10% is cheaper than a ₹10 click that converts at 0.1%.
We recommend a minimum monthly media spend of ₹50,000 for meaningful data — anything less and you're flying blind.
Performance Max campaigns continue to dominate for e-commerce, while Search remains king for high-intent service businesses.
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